Single-Source Cross-Media Measurement
Cross-media measurement for modern advertising
SYNC measures the same people across linear TV, OTT, YouTube, Meta and digital.
De-duplicates reach and frequency, then connects exposure to outcomes — search,
commerce and app behaviour.
Built for advertisers, agencies and broadcasters who need one honest view of
audiences, overlap, incremental reach and business impact.
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What SYNC measures
- Deduplicated reach and frequency across screens
- Incremental audience contribution by channel
- Audience overlap between platforms
- Frequency build-up and saturation
- Search, commerce and app behaviour outcomes
- Cross-media allocation optimisation
Solutions
- Advertisers — Understand what your media is truly delivering across screens.
- Agencies — Plan smarter, defend recommendations more clearly.
- Broadcasters — Help advertisers see the real value of your inventory.